Campaign to protect officers shortlisted for award

08 October 2018

Corp Comms Awards logo

A campaign which helped to change the law to better protect emergency service workers has been shortlisted for a national award.

Protect the Protectors resulted in the Assaults on Emergency Workers (Offences) Bill becoming law and has been shortlisted in the Corp Comms magazine awards 2018 for best integrated campaign.

The Bill makes it an aggravating factor to assault or sexually assault a police officer or any other member of the emergency services, punishable by up to 12 months in prison.

In addition an emotive video commissioned for PFEW’s annual conference this year to show the reality of policing has been shortlisted in the best video category. The film crams a typical day in the life of an officer in two minutes, combining fly-on-the-wall and point-of-view camera angles to represent body worn camera. The video has been a huge success: watched and shared well over a million times across social media, and attracted thousands of comments and ‘likes’.

PFEW Chair, John Apter, said the success of both the video and the campaign were a combined effort and thanked the public for its support in sharing the content and getting behind the campaign.

“Our Protect the Protectors campaign has resulted in a change in the law and that is a huge success, so for it to be shortlisted for an award is an added bonus.

“In addition our ‘realities’ video highlighted the real issues faced by thousands of frontline officers up and down the country every day and we are delighted it has resonated with officers and the public. The video reflects the very real struggles our members face on a daily basis – being attacked and spat at, rushing from job to job, under pressure to fill in for other services which have also been cut, leave embargo and rest days being cancelled and routinely finishing late and missing family events.

“It gives people a real insight into what it is like to be a police officer today and the impact simply ‘doing their job’ can have on their personal lives and welfare.”

The Police Federation Communications team based at Leatherhead has also been shortlisted in the awards for best in-house PR team. The awards will be announced on 29 November.