Thanks for your support, chair tells public

02 June 2018

PFEW Chair Calum Macleod

PFEW Chair Calum Macleod

Calum Macleod, chair of the Police Federation of England and Wales, has thanked the public for its support in the wake of a national high street brand’s criticism of the police service.

He said: “We are disappointed that Lush has not seen fit to withdraw their campaign or amend the messaging that appears in shop windows. The public support for officers has been overwhelming and just shows how badly Lush has got it wrong. It must be awful for staff having to work there and we are pleased that some stores have taken down the materials from their displays. For all those members of the public who have supported us – and continue to support the work officers do – we thank you and are proud to serve your communities.

“Let us be clear: Wherever there is wrong doing it should of course be properly investigated and any victims should be supported.

Their campaign states it seeks to highlight the undercover policing enquiry into the London-based Special Demonstration Squad - the special branch unit tasked with infiltrating political groups between 1968 and 2008. To that end it has done a good job in raising awareness. But in doing so it has tarred all officers with the same brush and the language and imagery used is offensive to the hard working officers of this country and beyond.

We disagree with it on the following grounds:

  • The images used are uniformed officers. Their campaign is related to undercover officers.
  • The messaging in shop fronts offers no explanation. The majority of people walking past will have no idea what it is about other than an attack on all officers as ‘spies and liars.’
  • The campaign is targeted at a small minority but has offended the masses.
  • We feel it has been irresponsible, given shops are in high streets up and down the country and sends completely the wrong messages to the public about the police service.

Lush says it wants to ‘pressure the government’ and make it ‘more effective at uncovering the truth into this human rights scandal.’ It could have done so in a much better way instead of attacking those who ultimately protect people in a free society, who are crown servants and not political pawns.

“We are additionally disappointed to learn that the Advertising Standards Authority is not going to pursue the matter because they say it is not in their remit and are asking them for a rationale behind this.”