Believe in Blue - Celebrating British policing

11 March 2016

Believe in Blue is a campaign to highlight and celebrate why British policing is the best in the world and reinvigorate public support for police officers.

Update 14 December: Thanks to everyone who supported our Thunderclap which went live at 12pm today - more than 2,000 people and organisations signed up which meant the message 'I'm saying thank you to the police officers who protect us 24/7. I #BelieveinBlue' reached more than 1.3 million people! This has helped create a huge surge of support for our police officers who do an amazing job keeping us safe at Christmas time and all year round. If you're not sure, a Thunderclap is a social media technique which acts as a microphone, amplifying a social media message via social networks.

In its first six months the Believe in Blue campaign has delivered a swell of recognition for the work of police officers around the country, underlining the reality of everyday police work since its April launch.

Steve White, Chair of the Police Federation of England and Wales said: “Being a police officer is undoubtedly one of the toughest jobs around; much more than a job it’s a way of life.

“Believe in Blue lets us share positive stories and talk about the fortitude and many acts of heroism by our officers, which largely go unmentioned. We know the vast majority of the British public are behind their police officers, and we are asking them to support us as we continue to be a strong, united and credible voice of policing in England and Wales.”

A targeted cinema advertising campaign, aired across 515 screens and seen by over a million people, used powerful film footage to demonstrate how the actions of the police have made life better for individuals and communities covering issues, including domestic violence and community relations.